PLEASE NOTE THIS IS DUE BY 3pm TOMORROW
Through this module, you have learned about the STP process, in 2-3 pages, apply that concept to the product you used in the email campaign.
- Segmentation: Describe how you may group possible customers through the segmentation variables that apply to your possible target markets. Provide at least 3 segmentations.
- Targeting: Select the best segmentation, from the previous step, and explain why this group best fits your product and company.
- Positioning: Identify how your product’s features and benefits compare to those of competitors. (examples: perceived product quality, functions, price, product assortment)
Attached you will find my email campaign assignment