BUS330: Principles of Marketing

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Journal
To complete the following journal entry, go to this week’s Journal link in the left navigation.

Learning Reflection 

Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? What is the product’s closest brand competitor? Explain why you chose this brand rather than the competitor’s brand. How did the marketing for the product influence your purchase? 

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.