Conjoint analysis problem in market research to be solved
X1 (interest rate): 12% to 22%
X2 (credit limit): $5000 to $20,000
X3 (reward Points): 0 to 200 for $100 charged to the card. (100 reward points is same as $1 in cash.)
It is assumed that the evaluation score on a 0 – 100 scale (very poor to excellent) is given by
U(X1, X2, X3) = U0 + U1(X1) + U2(X2) + U3(X3), where U1(12) = 0, U2(5000) = 0, and U3(0) = 0.
See attached file for remaining information.