Elasticity

In this part of your paper, you address elasticity of the company you chose. Conduct research for your company and prepare an essay that addresses the following.

  • How elastic is the product and/or service?
  • If the company needed to increase sales by 40%, what would need to be done (in terms of elasticity)?
  • Explain how this would affect both supply and demand.
  • Could this affect substitute or complementary products or services? Explain.