Harrahs Entertainment Inc Marketing Programs Effectiveness Case Questions
3-5pages
1- Industry Analysis
2-Business Analysis
3-Strategic Recommendation
4-Case Synopsis
5-Generic Case Questions
Proceed to answer the following questions, if applicable to the case: § What is the overall business problem?
§ Are there any secondary business problems?
§ What are the larger issues? (think beyond the case)
§ Who are the key actors and who are the stakeholders?
§ Are actors / stakeholders important? If so, how do they fit into IS/IT management roles? § Can you describe the company strategy? (employ a SWOT of IT Impact Map analysis)
§ Is the company’s core competency identifiable?
§ Does the company have multiple core competencies?
§ Is the company’s IT architecture and infrastructure identifiable?
§ Are there any “best of breed” IT applications?
§ Do the IT architecture and/or infrastructure have importance in the case?
§ Is there an IT solution? If so, what is it?
§ How are the IT assets (technology, relationship, and/or human) managed?
6-Specific Case Questions
Harrah’s Entertainment Inc. case specific questions to answer:
- What is the effectiveness of the Database Marketing programs?
- Why is it important to use the “customer worth” in the DBMS efforts rather that the observed level of play?
- How does Harrah’s integrate the various elements of its marketing strategy to deliver more than results of Database marketing?
- Can Harrah’s strategy be replicated?
