How effective has Mattel been at encouraging ethical and legal conduct by its manufacturers? What changes and additions would you make to the company’s Global Manufacturing Principles?

  •   Case #19, “Mattel Responds to Ethical Challenges,” Answers should total one to two paragraphs for each question. Each paragraph should contain three to five complex sentences.
  1.  Do manufacturers of products for children have special obligations to consumers and society? If so, what are these responsibilities?
  2. How effective has Mattel been at encouraging ethical and legal conduct by its manufacturers?
  3. What changes and additions would you make to the company’s Global Manufacturing Principles?
  4. To what extent is Mattel responsible for issues related to its production of toys in China?
  5. What lessons can be learned from Mattel’s experience?

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