Marketing Discussion Posts

Each post much be 250 words in length.  Must cite work.  Links for reference are embedded.  If you cannot access them, please let me know and I can forward the links again.



  1. Research Objectives & Data Analysis


    Read the report BLS Spotlight on Statistics: Women at Work on the Bureau of Labor Statistics site.  Find an example of each of the four research objectives listed in Table 11.1 at the beginning of Chapter 11 in your text.  You should support your answer using the description of data analysis that is appropriate to each type of research, but you do not need to show the precise form of statistical analysis that was used to prepare the data.  Respond to at least two of your classmates’ postings.


  2. Samples & Sampling

    After watching the American FactFinder Virtual Tour, identify a population using the Census Bureau’sAmerican FactFinder. How could the sampling process lead to a bias or error in your data if you sampled this population?   Respond to at least two of your classmates’ postings.