Quantitative Analysis
Marketing Research
Answer the following questions:
- What benefit would be gained by utilizing linear programming (LP) for marketing research?
- Discuss and provide a basic example of how LP can be used for marketing and/or consumer research.
Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.
Grading Criteria Assignments | Maximum Points |
Meets or exceeds established assignment criteria | 40 |
Demonstrates an understanding of lesson concepts | 20 |
Clearly presents well-reasoned ideas and concepts | 30 |
Mechanics, punctuation, sentence structure, spelling, APA formatting. | 10 |
Total | 100 |