The Effect of Brand Equity on Customer Satisfaction

Regarding Tanveer and Lodhi (2016) article “The Effect of Brand Equity on Customer Satisfaction: An Empirical Study Based on David Aaker;s Brand Equite Model”

• List the hypotheses found in the article.
• Analyze the hypotheses, making sure to specify the independent and dependent variables.
• State the level of significance required.
• Discuss the stated statistical assumptions and limitations.

The following brainstorming questions may be useful as you write your post:

• Are the variables clearly identified and labeled?
• Are the hypotheses in null and alternative formats?
• What statistical assumptions or limitations are discussed?
• Are visual displays of data provided?
• What additional strengths and weaknesses can you identify?