Week 1- Marketing


1.    Put yourself in the position of marketing manager for the restaurant organization.


o    Describe the current marketing strategy used for this product/service; include all of the elements of the marketing mix (price, place, product, and promotion).


o    What elements of the current marketing strategy would you change or recommend?


o    As part of this assignment you must also include:


oThe purpose of this Marketing Plan (and the changes you are making)


oExplain why the owners are in business—and state both their personal and business goals.


oAnalyze the business goals and objectives and discuss specific strategies to attain them.